HELLLO, NICE TO (VIRTUALLY) MEET YOU

I’M PAUL KAMZELAS

A Strategic Brand Creative Director who helps brands evolve their business for the new world.

 

ABOUT ME

I bring to the table 25 years of big brand experience with the majority of it gained working in New York City at a bunch of creative agencies including Fallon, M&C Saatchi and BBH. Now based in Hamburg, I’m helping start-ups and established brands develop and execute narratives that grow their business.


If it’s my advertising portfolio you are looking for, you can view it here.

 

CLIENTS

 
 

BELIEF

The most trusted and relatable brands engage their audience through great storytelling.

Great storytelling connects on an emotional level. It draws people into the brand narrative so they don’t just witness it, they feel part of it. At its best, it transforms them and changes how they feel or think. And while it doesn’t start with a logo or a list of product features, it builds trust, loyalty, and long-term growth.

Contact me to help write your brand’s story.

services

Storytelling – Building Brand Narratives

Workshops – working with and guiding internal marketing teams

Brand Sprints – aligning a brand’s core quickly

Naming

New Product Concepting

Corporate Identity

Managing and guiding external agency relationships

CLICK HERE TO CONTACT ME

OR CALL: +49 151 21966963

work

Combining flavour with function

The energy drink category all uses the same flavour imagery (fruit, popsicles, etc). With the launch of their new Essentials line, Celsius Energy wanted to differentiate themselves by communicating irresistible appetite appeal plus the product benefit: Performance-Boosting Energy, in a fresh way. It needed to be memorable and relevant to the target audience. Get a taste of the work here.

SCOPE: Concepting, Production Creative Direction

 

Going from historic to iconic

Hamburg’s best-known local brewer has a strong history, but it had lost its way with the rise of the craft beer phenomenon. We held a Brand Sprint workshop to form a strong foundation with a purpose, clear values, and personality for the brand. From there we could then unify its product range, and take it from just a local hero to being a stronger national and EU player. See the results here.

 

SCOPE: Strategy, New Product Concepting, Naming, Design, External Partner Management, Brand Activation, Events.

 

Giving Storytellers a story to tell

‘The’ ultra-high-end cinematography camera brand was starting to lose market share to startup and consumer camera brands. The competitive battleground was now a product feature sheet. But product features can always be copied. Quickly. So the brand needed to start telling their own unique story that would shield its market share for the long term. See how we did it here.

SCOPE: Brand Strategy, Product Launch Campaign Idea

CLICK HERE TO CONTACT ME

OR CALL: +49 151 21966963

 

MY LOGO

The Fox

Why a fox? A good friend and colleague once dubbed me ‘The Silver Fox’.
He said it was due to the color of my hair. I like to think it was because:

The Fox is a natural "outside the box" thinker.

The Fox depends upon finely tuned strategic senses and astute observation.

The Fox reminds us not to rely on predictable habits, and to always consider varying the angle of action.

CLICK HERE TO CONTACT ME

OR CALL: +49 151 21966963